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Growth Hacker Marketing

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a n

ISBN10 : 1591847389 , ISBN13 : 9781591847380

Page Number : 111

Hacking Growth

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was

ISBN10 : 0451497228 , ISBN13 : 9780451497222

Page Number : 320

Trust Me I M Lying

An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices and

ISBN10 : 1591846285 , ISBN13 : 9781591846284

Page Number : 301

Disruptive Marketing

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? What if most people ignore co

ISBN10 : 0814437400 , ISBN13 : 9780814437407

Page Number : 256


Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but

ISBN10 : 0698411870 , ISBN13 : 9780698411876

Page Number : 250

Hacking Marketing

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management

ISBN10 : 1119183235 , ISBN13 : 9781119183235

Page Number : 288