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The 22 Immutable Laws Of Marketing

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative

ISBN10 : 9781861976109 , ISBN13 : 1861976100

Page Number : 160

Differentiate Or Die

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domina

ISBN10 : 9781118045367 , ISBN13 : 111804536X

Page Number : 272

Bottom Up Marketing

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

ISBN10 : 9780452264182 , ISBN13 : 0452264189

Page Number : 226


What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on th

ISBN10 : 0060799900 , ISBN13 : 9780060799908

Page Number : 320

Marketing Warfare

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed ma

ISBN10 : 9780071371124 , ISBN13 : 0071371125

Page Number : 216

A Genie S Wisdom

Offers a humorous business fable that covers the fundamentals of marketing, discussing such topics as branding, product strategy, advertising, logos, research, and common mistakes.

ISBN10 : 9780471236085 , ISBN13 : 047123608X

Page Number : 120